Experience: University of California, Berkeley
Berkeley IT
august 2013 - present
Lead strategic communications for Berkeley IT, our central IT department.
Develop, manage, and execute complex strategic communications plans and programs, including creating written, visual, and electronic communications in support of projects and initiatives outlined in our Strategic Plan.
Built the Berkeley IT brand following an organizational redesign, resulting in a new name for the department. Led change management over the 16-month project.
Help tell the campus IT story by promoting IT services, providing information, communicating change, and sharing news.
Creative direction and management of all communications channels for Berkeley IT, including websites, service catalogs, internal and external email campaigns, social media, and print assets.
Program manager helping to build the One IT community on campus, offering opportunities for IT professionals to engage since 2014. Planned events from ideation through fruition, including the annual IT Summit. In 2023, managed all communications and marketing for UC Tech, the annual conference that brings all University of California technologists together.
Member of the IT Senior Leadership group, providing consultation to unit leaders and campus peers on all aspects of communications, including strategic planning, effective messaging, best practices, and problem resolution. Also a member of the campus-wide senior communications team, working with leadership on crisis communications efforts.
Leading an IT community of practice, partnering with communications leads in other units to align communications strategy and activities for consistency in messaging to all audiences.
Founding member of the Cal Women’s Network and UC Women in Tech committee, previously led the communications for the group to build robust communications channels as we continued to expand our engagement across the UC system, partnering with UCOP CIO Van Williams and the UC Tech committee.
Web: Technology@Berkeley
Admissions & Enrollment: Cal Student Central
august 2012 - August 2013
This was a one-year contract position leading the marketing and communications for the launch of the Cal Student Central office combining several student services into one convenient location.
Independently developed and managed a comprehensive marketing and communications strategy for the launch of the one stop student services initiative: Cal Student Central.
Developed branding for the new center in alignment with UC Berkeley brand and within budgetary constraints.
Created and implemented a communications plan to internal and external audiences utilizing a variety of channels (online/print) collaborating with senior management and stakeholders toward a successful launch of the physical location and online presence.
Ongoing strategic planning and project management for all online and print communications with consultation on continual improvements for business process efficiency.