Experience: Arizona State University, Tempe
Provost's Communications Group
July 2007 - August 2012
Strategic marketing and communications in support of the ASU mission and brand. The first three years of this position our team focused on high-level, campus-wide initiatives as the Provost’s Communications Group, the last two years shifted focus to enrollment management.
Enrollment Management
Extensive experience creating communication plans and campaigns following ASU brand guidelines our team helped to create and implement ASU-wide.
Managed multiple, complex Web and print projects for a variety of academic units and student programs (listed in "Web" section below).
Management and production at multiple levels of projects to include writing and editing, art direction, graphic and Web design to improve student experience at all touch points: in-person, phone contact, print and electronic communications, social media and overall online presence.
The My Future site integrates data and information across multiple units for a unique user experience.
Provost's Communications Group
Managed multiple, complex Web and print projects for a variety of academic units and student programs (listed in "Web" section below).
Established and maintained great working relationships with deans, department heads, faculty, staff and students.
Developed and implemented Web standards for colleges to maintain consistency between sites and to complement ASU brand identity.
Conducted assessment and evaluation of Web effectiveness utilizing industry best practices.
Skillful in Web architecture, I created user-centered navigation and content for complex websites.
Site designs included pushing the edge with technology, interactivity and application development.
Streamlined sites to utilize centralized resources for reduction in duplicating effort at the unit level and ASU-wide.
Degree search information integrates O*NET data on career opportunities and outlook.
My ASU
Our team, in collaboration with the University Technology Office, received the 2011 President's Award for Innovation for our work on My ASU, ASU's portal site for students, staff and faculty.
Created content and designs for announcements, promotional ads and college box spaces of the main landing page.
Managed all projects related to the continuous improvement of the Finances section of My ASU to clarify content, simplify processes and communicate change. This included creating project scope and timelines, communicating to all team members and stakeholders, building business rules for how new features would function, creating content and overseeing the design process, testing and troubleshooting.
Web: College of Technology and Innovation | College of Liberal Arts & Sciences | Biomedicine@ASU (now CHs) | Academic Success | Summer Sessions | Math Central | Registration | School of Letters and Sciences | Transfer ASU | Transfer Partnerships | University College
Student Financial Assistance
April 2004 - July 2007
Marketing and communications for the financial aid and scholarships office.
Managed all marketing and communications activities to include print and electronic media.
Determined appropriate media to reach audiences: websites, email, publications, press releases and other communication outlets.
Managed marketing and communications projects from inception to completion to include budget preparation, compiling information and data, writing, editing and designing.
Developed and designed marketing materials and strategies reviewing all systems and processes for optimum student experience.
Developed and managed design standards for all print and electronic communication materials.
Photographed events, people and places as needed for publications and the website.
Web: Financial Aid | Steps to Apply | STUDENT STORIES | Cost Calculator | Paying for College | Financial Aid Calendar
Video: Paying for College | You Asked: Receiving Financial Aid
Graduate College
June 2000 - April 2001
Managed college events and donor relations (e.g. conferences, receptions, lecture series, campus tours, etc). Photographed events, people and places as needed for publications. Worked with units to coordinate invitations and participant communications. Compiled material for event program, wrote copy for publications and maintained mailing lists for distribution of invitations. Web Designer responsibilities: Chair of Graduate College Web Team which redesigned the college site to make it more current, visually attractive, organized and easier to navigate through by a diverse population of users.
School of Art
October 1997 - June 2000
Graduate adviser to students from recruitment to admission and through degree completion. Assisted with procedures regarding the School of Art, Graduate College, and ASU as a whole. Planned, developed, coordinated, implemented and evaluated new programs, activities and events for incoming and current graduate students including information sessions, orientations, gallery openings and receptions, career and recruitment workshops. Developed marketing materials. Served as webmaster for the School of Art website.